Leicester Tigers and LUQEL case study

July 25th, 2023 | Case Studies

Leicester Tigers, a Premier League championship-winning rugby union team, hold their heritage in high regard. Established in 1880 and currently call Mattioli Woods Welford Road their home stadium, boasting an impressive capacity of 25,849 spectators. This makes it the second-largest stadium in Premiership Rugby, symbolizing the team’s strong presence and fan base.

AIMS & OBJECTIVES:

In an ever-evolving sport, Leicester Tigers consistently strive to find fresh and inventive approaches that enhance the experience for their employees and players. They aim to deliver premium solutions tailored to the specific needs of a professional sports team.

With the increasing emphasis on employee health and wellness, coupled with the vital requirement for hydration, Leicester Tigers embarked on a quest to find a user-friendly solution. This solution not only promotes better hydration among their personnel but also aligns with their sustainability goals by reducing the reliance on single-use packaged water through an efficient refill strategy. This initiative contributes to their overall objective of achieving Net Zero emissions.

THE SOLUTION:

LUQEL has recently implemented an advanced Water Station within the staff office and training facilities of Leicester Tigers. This state-of-the-art system delivers mineralised water directly from the mains supply, offering the ability to customize, track, and generate reports  that track the reduction in single use  plastic and CO2 footprint

Equipped with cutting-edge technology, this system empowers employees at Leicester Tigers to closely monitor their hydration levels and water intake—a crucial aspect in the professional sports environment. It allows both the players and office staff to create personalized water recipes that promote consistent hydration throughout their day.

LUQEL Water Stations present a diverse selection of 30 distinct recipes, carefully curated to address various aspects of an individual’s daily routine. These recipes include low, medium, and heavy mineralised waters, ensuring that every consumer can discover a water option that perfectly suits their preferences and needs. Aiming to provide an enjoyable and satisfying experience with water consumption. These recipes accurately emulate other water brands in the bottled water industry, ensuring that you don’t have to compromise on the taste of your favourite branded water.

The Experience:

As part of the onboarding process, each employee and player at Leicester Tigers received a LUQEL smart bottle and received guidance on how to sync it with the LUQEL water balancer app on their smartphones.

Once the pairing was complete, employees began exploring and discovering their preferred mineralised waters. They had the opportunity to experiment and fine-tune their water preferences. Ultimately, their favourite mineralised water selections were conveniently added to their smart bottles through the app.

Once the pairing was complete, employees began exploring and discovering their preferred mineralised waters. They had the opportunity to experiment and fine-tune their water preferences. Ultimately, their favourite mineralised water selections were conveniently added to their smart bottles through the app.

Summary:

Leicester Tigers now have a innovative solution that transforms the nature of hydration and wellbeing for their employees and clients.
An offering that caters for choice and offers variety to consumers through leading innovation and supports Leicester Tigers journey towards carbon net zero.

“The training we received at the Club was excellent. The Club took part in several onboarding sessions with only a handful of attendees which ensured that training was effective, and that staff can fully benefit from the LUQEL water station. LUQEL have helped to change staff behaviour’s whilst making the process fun and engaging.”

“Staff and Players have immediately engaged with the product, it has become the first choice of hydration source for the team.“

“Ultimately, we have increased environmental sustainability through the reduction of plastic bottles. LUQELS products and training have raised employee awareness throughout the Club, and we can see the effect their efforts have had in the reduction of plastic waste.”

Quote from Mike Groves, Head of Operations